Through sustainable goals, EMIC wants to improve the destination and mode of transport based on its ethical, political and racial sensitivities and also the concern for the environment and local culture. (Responsible tourism)
Through sustainable goals, EMIC wants to create a friendly environmental tourism which does not concern itself with economic element of the destination. It is more commonly known as full sustainable tourism principles. (Green tourism)
Through sustainable goals, EMIC wants to improve awareness of the local and their ethical sensitive which related to social injustice, human rights, animal welfare or the environment. (Ethical tourism)
Finally, ecotourism is also known as ecological tourism, which EMIC wants to promote the destination through sustainable goals. It would contribute to the destination in reserving and improving ecology area where flora, fauna, and cultural heritage are the primary attractions. (Ecotourism).